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Enhance practice image, build awareness with Lands' End

March 18, 2013

Team uniform: This shirt is one of the popular Lands' End styles for dental practices.
Considering an employee dress code in your practice? Jim Kennedy, director of integrated marketing at Lands' End Business Outfitters, the only apparel company endorsed by ADA Business Resources, offers insights and advice.

What are the benefits of a team-apparel look in dental practices?

We've received more calls than ever from dentists seeking to create a standard dress code. Dentists report that having a professional and consistent dress throughout the practice raises the patients' perceptions of the practice. Plus, patients' trust in the practice's cleanliness and professionalism improves patient retention and compliance, thus improving practice success.

How are dental practices using apparel with logos and gifts to build patient loyalty and awareness?

Branded gifts are a popular option for building awareness. A recent Lands' End Business Survey said that 63 percent and 52 percent of small businesses are purchasing employee gifts or client/patron gifts (respectively). A recent ADA Business Resources survey indicated growing usage of apparel with logos among dentists. The preferred gifts are bags and totes, apparel with logos and food. Apparel with logos is a way to increase top-of-mind awareness; outfitted employees are like walking ads for a practice.

How would a dental practice that may not have a logo take advantage of branded gifts and apparel with logos?

It's easy, and members of the ADA enjoy a dedicated customer service team that's here to help. We have 15 starter logos to choose from, and we can add their practice's name to any of them. If the practice has their own logo, they can upload it to our website at and our customer service team will take it from there.

What are the top products dental practices are purchasing from Lands' End Business Outfitters?

For women, favorites are the three-quarter sleeve stretch broadcloth dress shirt, and our short sleeve pima and mesh polos. For men, our no-iron pinpoint dress shirt and short sleeve pima and mesh polos are a big hit.

Is it hard to implement a team apparel program?

It shouldn't be. Dedicated Lands' End ADA customer service reps are available to help each practice select a color palette and apparel styles. They can help specify products in a specific price range. ADA members also receive 5 to 10 percent off merchandise and logo fees. If any ADA members are not satisfied, they can return the order to Lands' End for an exchange or refund of the original purchase price. Guaranteed. Just call 800.990.5407 or visit online at to find out about special promotions.