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Promote National Brush Day on social media

October 21, 2013

What better day to remind parents and their children about the importance of brushing than the day after Halloween?

To help make the inaugural National Brush Day on Nov. 1 a success, the Ad Council and the Partnership for Healthy Mouths, Health Lives want as many supporters as possible to make a pledge on social media.

To make the pledge, people can sign up through Thunderclap, a social media platform, to send out a tweet and/or Facebook post of support.

The pledge, “It's National Brush Day! I pledged to help keep kids' mouth healthy by brushing #2min2x a day! #NatlBrushDay” will then be shared at noon on Nov. 1. Thunderclap will trigger everyone's posts to be released simultaneously on National Brush Day.

“Social media gives us a great way to remind people to take good care of their teeth,” said Dr. Kathy O'Loughlin, ADA executive director. “Our National Brush Day message will pop up right in their social media news
feeds alongside pictures from Halloween—ultimately reaching out to people where they are. We hope ADA members take the pledge and encourage others to do so as well.”

National Brush Day highlights the importance in making sure kids brush for 2 minutes, twice a day, every day of the year.

According to a recent survey from the Ad Council, more parents report they are regularly monitoring and maintaining their child's oral health following its Kids’ Healthy Mouths campaign. (See story here.)