Skip to main content
Toggle Menu of ADA WebSites
ADA Websites
Partnerships and Commissions
Toggle Search Area
Toggle Menu
e-mail Print Share

Ad Council campaign launches 'Toothsavers' gaming app

January 15, 2014

By Kimber Solana, ADA News staff

In an effort to inspire children to brush their teeth for two minutes, twice a day, the Ad Council and the Partnership for Healthy Mouths, Healthy Lives announced Jan. 15 the release of the new mobile gaming app Toothsavers.

The mobile device game, created on behalf of the Kids' Healthy Mouths campaign, calls for children to rescue fairy tale characters from an evil, cavity-creating sorceress who cast a wicked teeth-rotting spell on a fairy tale kingdom, according to the Ad Council and the Partnership for Healthy Mouths, Healthy Lives news release.

The American Dental Association and 35 other groups in the dental community formed the Partnership for Healthy Mouths, Healthy Lives, which partnered with the Ad Council to produce the Kids' Healthy Mouths campaign.

"Mobile technology plays a major role in influencing young people's behavior and is a great fit for this campaign," said Peggy Conlon, president and CEO of the Ad Council. "We're thrilled to release our first mobile game, which represents our ongoing efforts to use technology to promote health, education and well-being. We look forward to using this app to help kids maintain healthy oral health habits, and have fun while doing it!"

The mobile game features a fun and colorful design and includes three key features to help parents and their children learn about the importance of oral health. The features are:

• In a timed, finger-swipe brushing game, children can save 10 characters from the cavity-creating sorceress.

• The two-player version of the game allows for kids to "brush" the teeth of their friends and parents when the mobile device is held up to their mouths.

• The app also offers a real-life toothbrushing companion for kids and parents to keep track of their brushing progress, as well as morning and nighttime reminders.

"Toothsavers is a terrific way to get kids thinking about their teeth from an early age," said Gary Price, secretary and CEO of the Dental Trade Alliance Foundation. "I look forward to seeing families embrace the app as both a teaching tool and a way to monitor their daily toothbrushing routines."

The mobile game app, geared toward children ages 3 to 6, is available for free in the App Store and Google Play for Android and iOS devices. It is also on the web at 2min2x . Dentists may download promotional graphics to post on dental offices. Members may also promote the app on social media via Twitter with hashtag #Toothsavers.

Members of the Partnership include: Academy of General Dentistry, Alliance of the American Dental Association, American Academy of Oral and Maxillofacial Pathology, American Academy of Pediatric Dentistry, American Academy of Pediatrics, American Academy of Periodontology, American Association for Dental Research, American Association of Endodontists, American Association of Oral and Maxillofacial Surgeons, American Association of Orthodontists, American Association of Public Health Dentistry, American Association of Women Dentists, American College of Prosthodontists, American Dental Assistants Association, American Dental Association, American Dental Education Association, American Dental Hygienists' Association, America's Dentists Care Foundation, Association of State & Territorial Dental Directors, California Dental Association, Children's Dental Health Project, Connecticut Coalition for Oral Health, Connecticut State Dental Association, Dental Trade Alliance Foundation, DentaQuest Foundation, Hispanic Dental Association, Maine Dental Access Coalition, Medicaid/SCHIP Dental Association, National Association of Dental Laboratories, National Children's Oral Health Foundation, National Dental Association, National Network for Oral Health Access, Oral Health America, Organization for Safety, Asepsis and Prevention, Santa Fe Group, the Society of American Indian Dentists and Washington State Dental Association.