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ADA unveils redesigned website

May 05, 2014

By Kimber Solana

The ADA launched a completely revamped and restructured website designed to help members explore easier and faster, whether through a desktop computer, tablet or smartphone.

The new, along with its suite of professional websites including ADA Foundation, ADA Center for Professional Success and ADA Business Resources, went live on April 30 and is the culmination of over a year of research and development.

"Searching on the previous was more complicated, and there were several unique websites for different services that the ADA provides. It took a long time to navigate for members and was more challenging to maintain," said Dr. Sally Hewett, chair of the ADA Council on Communications, which oversaw the new website's development.

Work on the new website involved all ADA divisions and major collaboration of Association staff and leaders who all had one goal in mind: enhance with the member in mind.

"The new provides a single resource to access all the online content for the ADA," Dr. Hewett said. "Users will easily notice the tabs for choosing the categories to quickly find the information they are seeking."

The revitalized website offers improved tools and resources for both dentists and patients, including a "My ADA" feature that allows members to update their contact information and displays items related to their activity with the ADA.

Other features of the new include:

  • an expandable navigation menu that makes exploring easier by allowing visitors access to different sections of the website in just one click;
  • easy access to content from the Journal of the American Dental Association, ADA News, upcoming events and news releases;
  • an Action for Dental Health map, where dentists can find information and monitor progress on Action initiatives, including Give Kids A Smile programs;
  • brief descriptions of an activity or resource appearing when visitors scroll the mouse over certain pictures and images.

In addition, as more people utilize mobile devices to get connected online, the new website has been designed to be viewed easily on tablets and smartphones. was last redesigned in 2010.

To support the website redesign, market research planning for the revised began in May 2013. An external research firm conducted qualitative focus groups to test various design concepts with member dentists and reviewed content, features and organization.

Findings from the focus groups were used to craft a quantitative survey. The online survey was fielded in August 2013 to member dentists and dental students who weighed in on the website's design and features. The findings were used to develop the final design of the website.

New features and functionality will continue to be added over the next several months. In time, the ADA will conduct further research to assess the website's functionality.

"We will always be looking for input on improving the website, and look forward to supporting our members and the public," Dr. Hewett said.

Members who have questions and comments on the new website may call the Member Service Center at the toll-free number or email