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Celebrate National Brush Day on Nov. 1

October 30, 2015

To emphasize the importance of brushing for two minutes, twice a day, every day, the Kids’ Healthy Mouths campaign is celebrating National Brush Day Nov. 1, the day after Halloween.

The holiday aims to reinforce the importance of children’s oral health and promote good tooth-brushing habits.

“Lots of children enjoy extra candy around Halloween, but parents and kids should understand that eating the candy can lead to problems with their teeth,” said Gary Price, secretary and CEO of the Dental Trade Alliance Foundation.

Parents and families can take part in the National Brush Day by sharing “brushing selfies” on Facebook, Twitter and Instagram (@brush2min2x). In addition, parents are encouraged to visit the campaign website at, where they can find two-minute videos to watch with their children while brushing their teeth.

The campaign also offers a free mobile gaming app called Toothsavers that engages parents and their kids in a creative brushing challenge.

Tooth decay is the single most common chronic childhood disease in the U.S. Despite the high rates or oral disease in children, surveys reveal that parents perceive their children’s dental health as a low priority compared to other issues such as school safety and nutrition.

National Brush Day is part of the Kids’ Healthy Mouths campaign, a national initiative launched by The Partnership for Healthy Mouths, Healthy Lives and the Ad Council in 2012. It aims to help parents and caregivers understand why poor dental health can have serious consequences, and about simple ways in which they can help improve their children’s oral health and prevent dental disease.

Since the campaign’s launch in 2012, more than 2.7 million people have visited and a series of public service announcements have received more than $100 million in donated media. An Ad Council survey showed that since October 2014, parents reported that their children were significantly more likely to brush twice a day, and significantly more likely to brush for two minutes each time.