Georgia Dental Association launches oral health awareness campaign
April 08, 2016
— The Georgia Dental Association launched this month a campaign to help educate residents about the importance of good oral health and to motivate them to see their dentist regularly for better overall health.
Aptly called "Because I Saw My Dentist," the campaign profiles real Georgians who share their stories of how finding a dental home and seeing a dentist changed their lives. Their stories are told through video, audio and print materials found on the campaign website becauseisawmydentist.com. The website also allows people to find a dentist near them and encourages Georgians to establish a dental home.
"The new campaign educates and helps Georgians link the connection between their oral health and their quality of life," said GDA Executive Director Frank J. Capaldo.
The campaign is part of a larger Georgia Dental Association Action for Dental Health initiative to actively address barriers to oral health care in Georgia. Planning for it started over a year ago with consumer research to better understand Georgian's awareness, attitudes, perceptions and practices when it comes to dentists and good oral health, said Carol Galbreath, GDA senior director of public relations and marketing.
"We found in Georgia a staggering number of people who could see a dentist or have dental insurance don't seek oral care," she said. This includes 20 percent don't have a dental home and 35 percent who don't visit a dentist until they have a serious problem.
"Through a multiyear campaign, we aim to change those numbers, while also giving lift to the association's legislative agenda using real patients telling their compelling 'Because I Saw My Dentist' story."
The campaign, under the direction of the Georgia Dental Association Public Relations Committee, seeks to improve the oral health of all Georgians, drive Georgians to a GDA member dentist, elevate perceptions of dentists, increase goodwill towards dentistry and educate consumers on the role of a dentist as the leader of the dental team.
In addition, GDA members and their practices are encouraged to get involved and help extend the reach of the campaign through downloadable toolkits available on the campaign website.
For other state associations seeking more information on the campaign, contact Ms. Galbreath at firstname.lastname@example.org