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Infographic: Hispanic millennial moms open up about their children's oral care

June 23, 2016

By Kimber Solana

Click here to download.
As part of Oral Health Month, Colgate released an infographic about Hispanic millennial moms and their family's oral care based on a recent survey.
In an effort to encourage lifetimes and generations of healthy smiles in Hispanic communities, the ADA teamed up with Colgate this June to celebrate Oral Health Month: Share More Time, Share More Smiles, an annual campaign to educate Hispanic families about the importance of proper care.
According to the infographic, U.S. Hispanic adults today consistently have more untreated cavities than non-Hispanic white adults, and children nationwide miss millions of hours of school due to dental disease.

The campaign theme is "Share More Time, Share More Smiles" through which the ADA and Colgate hope to change that trend by speaking to parents, especially moms, who can influence the health and wellness of their families. Goals of the campaign include educating the public, empowering them to develop healthy habits and encourage them to visit their dentist regularly.

Survey findings, according to the infographic, include:

  • 53 percent of children with Latina millennial moms get their oral health education from school.
  • 59 percent of Latina millennial moms think they can do a better job encouraging their kids to maintain good oral health.
  • 78 percent brush their teeth with their kids.
"Colgate is thrilled to be collaborating for the first time with the American Dental Association this year to improve oral health outcomes among U.S. Hispanics," said Carla Kelly, general manager of U.S. multicultural marketing for Colgate-Palmolive. "This campaign speaks directly to Hispanic parents and their desire to care for their families. We want to encourage them to begin and maintain proper daily oral care routines as a family."

The campaign also encourages people to show off those daily routines on social media. Every time someone uploads a photo of themselves or their families taking care of their teeth using #TimetoSmile, Colgate will donate $1 (up to $40,000) to Give Kids A Smile. Photos must be shared on Facebook, Twitter, Instagram or Google+ by end of day June 30.

For more information on Oral Health Month and bilingual patient materials, visit