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Honor World Oral Health Day on March 20

February 28, 2017 World Oral Health Day is celebrated globally every year on March 20 to highlight the importance of keeping your mouth healthy whether you are young or old.

This year's theme is "Live Mouth Smart."

Organized by the FDI World Dental Federation, World Oral Health Day was launched in 2013 to raise awareness of maintaining good oral health and its significance in safeguarding general health and well-being. This is done through an international awareness campaign created and launched by the FDI, adapted and promoted locally by national dental associations in more than 140 countries worldwide.

Henry Schein, Philips, Unilever and the Wrigley Oral Healthcare Program sponsor the program, which offers the global dental profession a chance to take action in a worldwide effort to reduce tooth decay and organize programming and events under a single unifying message. In honor of World Oral Health Day, the ADA and ADA Foundation are collaborating to allocate more than 9,000 Arm & Hammer Tooth Tunes Children’s Toothbrushes in March to U.S.-based organizations working to improve oral health in underserved communities outside the U.S. This would not be possible without the generous donation of toothbrushes from Church & Dwight.

Those interested in honoring World Oral Health Day are encouraged to organize efforts on March 20 or within the month of March. Be sure to tag the American Dental Association or use the hashtag #WOHD17 in Twitter or Facebook posts. Downloadable materials are available at