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'Glamorous' teeth whitening product earns ADA Seal

June 19, 2017

By Michelle Manchir

Those looking for a whiter smile now have an ADA Seal-accepted option.

The ADA Council on Scientific Affairs in May accepted Crest 3D White Whitestrips Glamorous White based on the finding that the product is safe and has shown efficacy in whitening natural teeth when used according to the manufacturer's instructions.

The strips are marketed as a way to "dial up your dazzling smile." They mold to the shape of teeth and come off cleanly, according to the P&G Crest website, and are recommended by the company for use once a day for 30 minutes.

Crest 3D White Whitestrips Glamorous White is the first product to earn the ADA Seal in the Home-Use Tooth Bleaching Products category, for which the ADA Council on Scientific Affairs and its Seal subcommittee in 2016 developed "rigorous and reproducible requirements for both safety and efficacy," said Dr. John Dmytryk, chair of the subcommittee.

"Crest 3D White Strips Glamorous White clearly met these requirements and were awarded the ADA Seal of Acceptance, assuring consumers that this product is both safe and effective for home-use tooth bleaching.  It is likely that other products in this category will seek the ADA Seal of Acceptance," he said.

Learn more about this product and the ADA Seal.

Paul Sagel, P&G research fellow and Crest Whitestrips inventor, said in a statement to ADA News, "we want people to know that our whitening technology has been thoroughly vetted by a trusted third party for dental professionals and users alike. When it comes to whitening, there can be some misunderstanding around how effective and safe whitening treatments are to the user. We hope having the ADA Seal will provide users even more clarity and confidence in their whitening choice with Crest Whitestrips Glamorous White. We also hope that dental professionals and users appreciate the continued partnership with the American Dental Association in addition to third party safety and efficacy testing."

To see the complete list of ADA Seal-accepted over-the-counter products, visit Dental professionals can also direct their patients to, ADA's consumer website, for evidence-based information about tooth whitening.