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Oral Health Month seeks to raise dental health in Hispanic communities

Share photos, video for campaign to benefit GKAS

June 01, 2017

By Kimber Solana

Colgate Oral Health Month logoThe ADA and Colgate are teaming up for the second year this June to celebrate Oral Health Month: Share More Time, Share More Smiles, an annual campaign to educate families, especially in Hispanic communities, about the importance of proper oral care.

The campaign is also encouraging the public, including ADA members, to share photos and a video from the campaign on social media and using the hashtag #TimetoSmile to benefit the ADA Foundation’s Give Kids A Smile program.

The campaign speaks to parents, especially moms, who can influence the health and wellness of their families. The campaign will communicate that an effective way to teach children good oral care habits is for parents to model the behavior.

“Educating patients about healthy habits — like brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly — is part of the ADA’s mission as America’s leading advocate for oral health,” said Dr. Gary L. Roberts, ADA president. “This is work ADA members do daily, and we are proud to collaborate, educate and celebrate this effort with Colgate during Oral Health Month.” Goals of the Oral Health Month campaign include educating the public, empowering them to develop healthy habits and encouraging them to visit their dentist regularly.

See Oral Health Month on

“Colgate’s Oral Health Month campaign continues its mission to encourage and empower Hispanic families to “Share More Time, Share More Smiles,’” said Carla Kelly, general manager of U.S. multicultural marketing for Colgate-Palmolive. “When parents instill good oral care habits in their kids by brushing, flossing and spending time together, the whole family wins.”

To get the word out, the campaign for Oral Health Month, which Colgate began in 2012, is utilizing social media and digital platforms. This includes promotion through, ADA member publications and social media, as well as Colgate’s channels. Co-branded activity sheets will be promoted from the Oral Health Month web page on

Members of the public can share photos of themselves or their families practicing oral hygiene using the hashtag #TimetoSmile on Facebook, Twitter, Instagram or Google during Oral Health Month. As part of the campaign, Colgate will donate $1 to the ADA Foundation’s Give Kids A Smile program every time someone shares a photo. Liking or sharing a photo will also count towards the benefit campaign. Colgate has committed to a minimum donation of $10,000 and a maximum donation of $40,000.

At a grassroots level, “Dispierta America” TV host Karla Martinez will conduct a meet-and-greet with families in Houston, Texas, on June 3, where she will share a oral health tips in Spanish at Fiesta mart stores. Colgate’s mobile dental van will also be onsite to provide free dental screenings and oral health education to children ages 3 to 12.

“Oral Health Month is the perfect moment in time to raise awareness of the issue and provide education around proper oral health,” Ms. Kelly said. “In collaboration with the ADA, Colgate wants to improve oral health outcomes because everyone deserves a future they can smile about.”