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ADA creates 'fun experience' to educate consumers about the Seal of Acceptance

February 13, 2018

By Michelle Manchir

The ADA has developed a resource to help educate consumers about the significance and usefulness of the ADA Seal of Acceptance.

For the first time, ADA communications staff along with Jamie Spomer, Ph.D., director of the ADA Acceptance program, created a 360-degree video. This means when watching the panoramic video on a phone or computer, users can move the screen around and view different images and messages.

The minute-and-a-half video discusses the ADA Seal from the viewpoint of a mother with her young son. The pair use oral health products in their home as messages pop up on the screen identifying different Seal products. The video also features a number of oral health tips, such as brush two times a day with fluoride toothpaste.

"It's a fun experience," said Dr. Spomer. "We wanted to create something to engage consumers while also providing dental professionals with a new tool to use while discussing the ADA Seal and the many ways it can be integrated into a patient's life."

The video demonstrates the range of the Seal program, which includes toothpastes and toothbrushes, but also water flossers, water filters, athletic mouthguards, sugar-free chewing gum and more.

The video will be posted on YouTube, and the ADA's consumer website, It will also be featured in an upcoming paid social media campaign.

To view the video, click here.

To get the full effect of a 360-degree video, you need the latest version of Chrome, Opera, Firefox or MS Edge on your computer. On mobile devices, use the latest version of the YouTube app. For a full 360 experience, screen it using a virtual reality viewing device, such as cardboard glasses.

The ADA Seal of Acceptance program continues to seek ways to help consumers and dentists choose safe and effective oral health products, said Dr. Spomer.

The ADA Seal program requirements are consistent with current ADA and American National Standards Institute-approved standards. The requirements also help to ensure data submitted by companies reflects current scientific knowledge and study design.

To see all ADA Seal product categories and accepted products, visit

To see other patient video resources, subscribe to the ADA's YouTube channel.