CDP Managing Marketing webinar to help dentists welcome and retain more patients
February 13, 2018
Marketing can be a daunting activity for dentists at all stages of practice.
To help dentists, the ADA Council on Dental Practice is sponsoring a one-hour webinar on March 29 called GPS Managing Marketing: Demystifying Marketing.
The webinar will stream live from noon-1 p.m. Central Daylight Time.
This program is the fourth in a series of webinars based on content from the ADA’s Guidelines for Practice Success modules and recaps some of the information available in the GPS module on Managing Marketing.
“Effective marketing, like dentistry, is both art and science,” said Dr. Julia K. Mikell, a member of the Council on Dental Practice who participated in the development of the module on Managing Marketing. “The council recognized that practically every dentist can benefit from some marketing support.”
Wendy O’Donovan Phillips, a contributor to the development of the Managing Marketing content and CEO of dental marketing company Big Buzz, and Dr. Pamela Porembski, director of the ADA Council on Dental Practice, are the presenters.
“Through this webinar, participants will be able to learn top trends in online advertising and marketing; develop an advertising and marketing plan; and, be able to use market research to ensure success,” said Ms. Phillips.
"The Council on Dental Practice created the entire suite of GPS resources in response to members' requests for practice management information," said Dr. Craig Ratner, chair of the Council on Dental Practice. “This webinar will lead dentists through the perceived labyrinth of marketing and show them how a series of simple steps can help them market their practices more successfully and enable them to increase new patient inquiries, production, revenue and profitability.”
“In this webinar, dentists will discover how other dentists achieve positive results through marketing,” said Dr. Scott Theurer, chair of the Council on Dental Practice Subcommittee on Practice Management. “After the program, dentists will be able to identify and articulate what makes the practice special and use that information to inspire patient loyalty.”
Participants who complete at least 45 minutes of the program will receive one hour of continuing education credit. Those staying for the complete program will receive a promo code offering them the chance to save 20 percent on all GPS products purchased through the ADA Catalog.
Register for the course at https://cc.readytalk.com/r/f9zzsj2zmqq7&eom.
The complete GPS module on Managing Marketing, as well as other GPS content, are available as a member benefit on the ADA Center for Professional Success website and can be accessed at ADA.org/gps. Webinars on other GPS topics are also available for on-demand streaming at the site.