Skip to main content
Toggle Menu of ADA WebSites
ADA Websites
Partnerships and Commissions
Toggle Search Area
Toggle Menu
e-mail Print Share

ADA clarifies social media post by SmileDirectClub

November 13, 2018

By David Burger

The ADA will continue to monitor social media while moving ahead with efforts to educate professionals and the public about direct-to-consumer dentistry after a social media post by clear aligner company SmileDirectClub incorrectly stated that its product was approved by the ADA, according to the Association.

The statement, attributed to SmileDirectClub, was made on an Instagram post the week of Nov. 5.

After the ADA called SmileDirectClub’s attention to this fact, the Association received a response that the statement on Instagram was unauthorized and made without its knowledge and was removed.

In addition, the ADA was assured by SmileDirectClub that steps will be taken to prevent the recurrence of this type of mistake, the ADA said.

For information on the ADA’s direct-to-consumer laboratory services policy statement, visit

Patients and dentists can report issues with medical devices to the U.S. Food and Drug Administration, including any problems they have had with devices related to direct-to- consumer dental laboratory products.

The FDA’s MedWatch voluntary reporting form, at, can be used to inform the FDA about problems patients encounter with direct-to-consumer products, such as aligners, partial dentures and snoring appliances. More general information about the FDA medical device reporting program can be found on the FDA's website,