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ADA celebrates CVS Oral Health Month

September 04, 2018

By Kimber Solana

In collaboration with CVS Pharmacy's celebration of CVS Oral Health Month, the Association is providing a major presence at the retailer's locations and website this September.

This presence includes a circular ad on Sept. 23, which will feature ADA Seal of Acceptance products and encourage consumers to find an ADA dentist; an in-store free-standing Colgate display with  shelves dedicated to ADA Seal products; and online promotion through the microsite, CVS.com/ADAdental. Additionally, the ADA will help promote CVS during custom posts that will run on BuzzFeed about the ADA Seal of Acceptance.

Image of CVS Pharmacy logoCVS Oral Health Month is the latest endeavor by the ADA and CVS Pharmacy, which announced in January a three-year initiative that gives the Association a continuous in-store and digital presence to help put millions of dental patients on a path to better overall health. The initiative's goal: to make it easier for the public — and potential/current patients — to achieve better oral health from dental chair to daily care.

A core component of the initiative is to give premium placement and promotion of dental care products — including mouthrinses, toothbrushes, toothpastes, floss/interdental cleaners and sugar-free gum — that have earned the ADA Seal of Acceptance.

Consumer dental products that earn the Seal have undergone ADA scrutiny, with extensive review of data from clinical and/or laboratory studies to ensure the company's therapeutic claims are legitimate. The ADA Seal program requirements are consistent with current ADA and American National Standards Institute-approved standards.

Programs to connect oral health in consumer-friendly ways, such as CVS Oral Health Month, will continue over the next three years. Earlier this year, CVS Pharmacy launched CVS.com/ADAdental, to help shoppers find ADA Seal products sold at CVS and find a dentist through the ADA Find-a-Dentist online search tool. ADA videos and articles promoting oral health information and tips are also featured on the webpage. CVS Pharmacy's May circular included a full page with tips on replacing toothbrushes while promoting Find-a-Dentist and ADA Seal products.