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ADA publications win 13 EXCEL Awards

June 25, 2019

By Mary Beth Versaci

Washington — The ADA nabbed 13 awards for its various publications June 24 during the 39th annual EXCEL Awards Gala in Washington, D.C.

Excel Apnea Gold
2019 winner: The ADA was recognized with the Gold EXCEL award from
Association Media & Publishing June 24 for its educational brochure on
sleep apnea.

Presented by Association Media & Publishing — a trade group for association publishing — the EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications.

"It's an honor to have the work we do for members recognized by peers in association media," said Jim Goodman, senior vice president of the ADA's Business Group. "Every ADA publication is designed with the member in mind, whether it's digital or print. These awards give us an objective measure of the quality of our work and its relevance in today’s association environment."

Some 750 entries were received in the competition this year.

Apnea cover
"The EXCEL awards recognize the quality, skill and raw talent of the men and women who create ADA publications and make them the most read, most authoritative and most trusted source of dental information in the world," said Michelle Hoffman, vice president, Publishing. "It is very gratifying to have the quality of ADA publications acknowledged in this way. Congratulations and kudos to ADA’s editors, writers and production team for their extraordinary work."

ADA winners follow:

• Gold, promotional content: brochure (educational) — Do You Have Sleep Apnea? Talk to Your Dentist about Snoring.

• Silver, promotional content: brochure (educational) — Hate to Floss? 3 Other Ways to Clean Between Your Teeth.

• Silver, promotional content: onsite convention program (digital) — Onsite Guide for ADA 2018: America’s Dental Meeting.

• Silver, newspapers: editorial excellence — ADA News.

• Silver, promotional content: onsite convention daily (print) — ADA News Convention Daily 2018.

• Silver, promotional content: onsite convention daily (digital) — ADA News Convention Daily 2018.

• Bronze, newspapers: design excellence — ADA News.

• Bronze, newspapers: design excellence (digital) — JADA+ Specialty Scans.

• Bronze, promotional content: directory, buyers guide or catalog (print) — ADA Catalog 2019 Preview.

• Bronze, promotional content: direct mail — single piece (educational) — ADA Dental Drug Handbook: A Quick Reference mailer.

• Bronze, newsletters: design excellence (digital) — Dental Practice Success.

• Bronze, digital media: blog — blog site (overall) — New Dentist Now.

• Bronze, journals: cover design — JADA.

The ADA News is available at, and JADA articles can be found at To access Dental Practice Success, visit and search for "Dental Practice Success." To browse the ADA Catalog, visit Read the New Dentist Now blog at

To learn more about the EXCEL Awards, visit