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ADA runs ads clarifying status of petition to FDA regarding SmileDirectClub

October 18, 2019

By Mary Beth Versaci

The American Dental Association will run digital advertisements on the websites of The New York Times and USA Today clarifying that its pending citizen petition submitted to the U.S. Food and Drug Administration about SmileDirectClub is very much active.

The New York Times ad will run Oct. 21, and the USA Today ad will run Oct. 22.
ADA Citizen Petition ad
Set the record straight: The American Dental Association will run this advertisement Oct. 22 on USA Today's website.
The ADA filed its citizen petition with the FDA on April 25, stating SmileDirectClub is placing the public at risk by knowingly evading the FDA's "by prescription only" restriction the agency has placed on teeth-aligning materials. On June 27, the ADA also sent a letter to the Federal Trade Commission's Bureau of Consumer Protection, raising the same concerns.

SmileDirectClub inaccurately stated multiple times in recent weeks that the ADA's petition had been "shut down." All substantive issues raised by the petition remain fully before the FDA at this time.

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