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Coalition supports plan to remove non-tobacco flavored e-cigarettes

September 24, 2019

Washington — The ADA and more than 50 organizations led by the Campaign for Tobacco-Free Kids are commending the White House for its plan to remove all non-tobacco flavored e-cigarettes from the market, including mint and menthol flavors.

The coalition, which announced its support for the plan in Sept. 24 letters to the President and First Lady, noted this “will play a critical role in reversing the youth e-cigarette epidemic.” The groups asked the White House not to weaken the proposed plan.

The organizations shared data from the 2019 National Youth Tobacco Survey showed that e-cigarette use among high school students rose from 20.8% in 2018 to 27.5% in 2019 and noted that 5 million U.S. kids now use e-cigarettes, calling it “a public health crisis” and urged the administration to reject any requests from the tobacco industry to weaken the proposal.

“We must do everything we can to prevent e-cigarettes from becoming an on-ramp to nicotine addiction for a generation of youth. We strongly support your proposal to swiftly remove all non-tobacco flavored e-cigarettes from the marketplace and urge you to move forward to implement this proposal without delay,” the letter concluded.