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Give Kids A Smile continues under new ADA Department of Corporate Social Responsibility and Philanthropy

September 04, 2019

By Mary Beth Versaci

The American Dental Association's charitable programs, including Give Kids A Smile, have a new home within the recently created Department of Corporate Social Responsibility and Philanthropy.

"In order to preserve and promote our highly valuable philanthropic activities such as Give Kids A Smile, a new department has been created under the ADA," ADA President Jeffrey M. Cole said in a letter to Give Kids A Smile supporters.

The formation of the new department comes after the ADA Board of Trustees voted in June to narrow the focus of the ADA Foundation to research and science in order to dedicate more resources to evidence-based dentistry and the health of the public. The ADA Science Institute and Volpe Research Center will be combined to allow for a renewed focus on the creation and translation of scientific knowledge and the development of new products and technology.

In addition to Give Kids A Smile, the Department of Corporate Social Responsibility and Philanthropy will house international outreach, access to care and FDI World Dental Federation-related activities.

Located under the executive arm of the ADA, the department will provide "a highly visible home" for the Association's charitable work in the U.S. and abroad, Dr. Cole said.

The department will work closely with other ADA divisions and departments, such as corporate relations, integrated marketing and communications, government and public affairs, and more to maximize the impact of the organization's philanthropic efforts.

"These charitable activities are dependent upon the philanthropic mindset of the dental community, including dental industry. This is why Give Kids A Smile has been so successful over the last 17 years," Dr. Cole said. "The ADA stands committed to continuing to support philanthropic access to care programs that support the advancement of the health of the public."