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ADA News to unveil new, revamped look

Publication to include quarterly themed issues, digital edition updates

December 22, 2020

By Kimber Solana

The ADA News is unveiling a new and updated look in January, implementing design elements that give the award-winning publication a more modern aesthetic while streamlining the navigation so Association members can find the content most relevant to their interests.
   
The redesign comes as the ADA News shifts to a monthly publication in print and continues to provide daily breaking news and content on its website, ADA.org/adanews, and via the ADA Morning Huddle newsletters. The digital version will also publish monthly and will include rich content, such as videos, podcasts and infographics that allow the reader to delve deeper into stories.

The redesigned newspaper cuts down on clutter, introduces sections along topical lines and incorporates visually compelling graphics, images and photographs. In addition, the publication will now have a more readable copy typeface, a new logo and tagline.

The ADA News also created a new icon and color system that helps guide readers to specific sections such as science and technology, government and access to care — the topics of greatest interest to members, according to a readership survey conducted earlier this year. News specifically about the Association and its members, including a member spotlight, will now have its own dedicated section, “Around the ADA.”

The redesigned ADA News will also include significant feature stories, including a one-year retrospective on the impact of COVID-19 on dentistry; the impact of the pandemic on dentists, their patients, and their practices. Other features will cover dental technology, dental education and lifestyle, including wellness and work-life balance.
   
The digital version of the monthly publication is also getting a redesign, offering a “digest” that allows readers to access stories and related rich media.
   
The first issue of the redesigned ADA News, launching on Jan. 11, will include coverage on efforts to ensure dentists can both receive and administer approved COVID-19 vaccines; the impact of the COVID-19 relief package on dental practices; how Give Kids A Smile events are adapting to the pandemic; and a feature on the Humanitarian Award recipient. The issue also launches a series on science and innovation — the first article on a new tablet-based fluoridation system.
   
The ADA News was last redesigned in 2012.