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Letters: Ad Council effort

December 10, 2012

It is important to share the knowledge we have gained as adults with our children. They are the future generation and can be helped to avoid problems that we went through in our lives. As doctors, one of our roles is to help our community, and that's why I support the American Dental Association, American Academy of Periodontology and the Partnership for Healthy Mouths, Healthy Lives' initiatives [via the Ad Council].

The "Healthy Mouths, Healthy Lives" campaign has provided modern and colorful tools to help dentists present oral health education to the community. With the public service announcements, posters, checklists, etc., our office was able to present numerous materials at our recent community oral health care event. We let the students know it only takes two minutes, morning and evening, to get your teeth clean, which is a major motto of the campaign. We printed out two of the campaign's posters from the partnership's website at

With New York City Councilman Dan Halloran and Philips Oral Healthcare, our office staff presented the Partnership for Healthy Mouths, Healthy Lives' oral health care campaign and materials at an oral health care event for 20 elementary schoolchildren in Queens at the Colonial Church's afterschool program in Bayside, N.Y., in November. Philips donated 20 Sonicare for Kids toothbrushes and staff of Councilman Halloran instructed the children on proper dental health.

We began our event with an introduction of basic dental words like cavities and plaque, displayed a poster that shows that text messaging takes much longer than brushing your teeth and a demonstration on how to brush teeth. We showed a model of the mouth and showed each child how to use the Sonicare toothbrush which plays music while brushing.

The Partnership for Healthy Mouths, Healthy Lives,, is a coalition of 35 leading organizations in the field of oral health including the ADA, Academy of General Dentistry and American Academy of Periodontology. The Partnership is committed to improving children's oral health, and shares the view that no child should be in pain and suffer broader health issues, or endure the social stigma and lack of opportunity resulting from untreated dental diseases and conditions. The coalition's primary mission is to teach parents and caregivers, as well as the children themselves, to take control of their own health through oral disease prevention.

We posted photos of our event at

Bernard Fialkoff, D.D.S.
Bayside Hills, N.Y.