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Letters: Aspen Dental ads

September 04, 2017

As a life member of the ADA and being a dentist for over 40 years, I am contacting you for the first time. I must say that I am quite offended by the ad that is currently being aired by Aspen Dental. It implies that dentists are constantly overcharging and cheating the public. There are currently two ads that are delivering the same message in the Indianapolis/South Bend/Fort Wayne area. I realize that there are ads for dentistry, but are there no ethics that still exist? These ads are degrading to the dental profession.

John Rufatto, D.D.S.
Zionsville, Indiana