Letters: ADA and CVS
October 01, 2018
Kudos to the ADA and its initiative to utilize CVS Pharmacy both for displaying to customers the products that have the ADA Seal of Acceptance as well as launching a website to help promote the ADA Find-a-Dentist Program.
As a suggestion, and thinking creatively, why not have a kiosk in the oral health aisle that not only promotes the ADA Seal, but at the same time have the profile of those dentists in the Find-a-Dentist Program who are in the same ZIP code in that area as well as a few surrounding areas?
Rather than have the customers search for a dentist after they get home or get to their offices they can have the convenience of searching for a dentist directly in the store.
For better exposure, also consider displaying these said kiosks in other large pharmacies including Walgreen’s and Rite Aid, among others and present the same program.
The companies who sell products that have the ADA Seal of Acceptance can help promote this program and help defray costs.
Robert Trager, D.D.S.
Jamaica, New York
Editor’s note from Stephanie Moritz, ADA chief communications officer: On behalf of the ADA, thank you for your interest in Find-a-Dentist, as well as the CVS relationship. As you have already noted, Find-a-Dentist has been built into our microsite with CVS.
It is also a feature in the quarterly ads that run as part of our alliance in the weekly circular. Each circular reaches 40 million readers. Find-a-Dentist has been featured in three thus far (one in January, the second in May, the third in September).
As this is also the first year of our three-year alliance, we are still in the development stage regarding Find-a-Dentist touch points throughout the store.
We are always looking for new ways to expand Find-a-Dentist and help connect dentists and patients.
As the relationship progresses, we are looking at the feasibility of all options to enhance Find-a-Dentist presence. Promotion of the ADA Seal of Acceptance and Find-a-Dentist will remain exclusively with CVS for the duration of this relationship.