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Matsco's new name is Wells Fargo Practice Finance

Orlando, Fla.—The only practice lender endorsed for ADA members' practice financing and commercial real estate needs by ADA Business Resources announced its new brand identity Oct. 9 during annual session.

Officials from Wells Fargo Practice Finance say the transition articulates a singular resource for finance and support for health care professionals that aspire to start, grow or purchase a private practice. Wells Fargo acquired Matsco more than three years ago as part of its acquisition of Greater Bay Bancorp. Clients will enjoy greater access to the full range of products and services that has made Wells Fargo the No. 1 small business lender.

The rebranding also reflects the company's 20-year heritage as the leading provider of health care practice financing, including start-up and practice acquisition financing, equipment, expansion and practice equity loans, and commercial real estate financing.

"As Wells Fargo Practice Finance, we will continue to distinguish ourselves by providing trusted guidance through specialized expertise, our focus on education and our commitment to our clients' success," said Allison Farey, president of Wells Fargo Practice Finance. "With our integration into Wells Fargo complete, we are excited to offer even greater levels of support by connecting our customers with the right resources at the right time."

"Running my own practice was always a dream, but there were times when I didn’t know if I could actually make it work," said Dr. Gregory Liberatore, a customer since 2000. "The Wells Fargo Practice Finance team provided so much more than just the financial backing. From their expert advice to aligning me with the right resources, they gave me the confidence to move forward."

For more information, visit http://practicefinance.wellsfargo.com/.