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ADA campaign sparks media interest

Washington—ADA's Action for Dental Health campaign launch drew widespread media attention.

ADA President Dr. Robert Faiella fielded call-in questions at the National Press Club May 15 from New York Times and Wall Street Journal reporters. Scripps Howard Foundation Wire and free-lance reporters were among media representatives at the Press Club event expected to file reports for other public and professional audiences.

Dr. Faiella conducted pre-event interviews with CQ, Los Angeles Times, ABC News New York and Politico reporters. Bloomberg, NBC and dental trade media were among other media inquiring about the new ADA campaign.

At the National Press Club event:

• A Wall Street Journal reporter calling in said the ADA campaign "sounds very interesting" and asked whether it was launched to position the Association on workforce issues. "Our motivation is simply through compassion to provide care for patients who need that care," Dr. Faiella replied.

• A New York Times caller asked how the ADA campaign can help improve the oral health of nursing home patients. "We're working through a Medicaid funding mechanism to help our most vulnerable residents in nursing homes." A key campaign initiative aims to expand access to care for the elderly in nursing homes.