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Contacts and Connections - March 2015

Spotlight: Tennessee Dental Association’s First District Dental Society – ADA Billboard
This past year, the Tennessee Dental Association’s First District Dental Society initiated a digital billboard campaign, which ran for one-week in the spring and one week in the fall, in a total of ten different locations.

The goal of the campaign was to increase recruitment and retention by 1) advertising the value of a dentist belonging to the American Dental Association, and 2) informing the public that members can be found on "Find-a-Dentist" at MouthHealthy.org.

This campaign is an example of the Power of Three (National, State and Local collaboration) since it involved coordination of the ADA’s website MouthHealthy.org, “Find-a-Dentist,” Facebook, plus TDA and First District e-mails/mailings to members and non-members.

In total, it cost $5,040 to run the campaign in April and November.  As a result of the promotion, there was a 28.5% increase in searches on MouthHealthy.org during the run of the billboard campaign. 

The design for these signs can be made available at no cost to any other state or local dental society interested in running this campaign in your own area.   For further information on how you can begin your own billboard campaign, contact the Tennessee Dental Association at 615.628.0208.

Power of Three and Dental Society Resources
ADA for Dental Societies is a new web portal to help dental society staff easily locate tools and resources to support member communication and outreach efforts. Information is available by topics under Power of Three, R&R Resources, Communications & Marketing, and Leadership & Staff Development. ADA for Dental Societies is located at ADA.org/societyresources and requires your ADA login. 

The Power of Three Leadership Brief: Client Services:
ADA Client Services provides you with the tools, resources, training and consultation to achieve your state and local dental society membership growth and engagement goals. The second brief in this series, The Power of Three Leadership Brief: Client Services, was developed to outline all we have to offer to assist with your recruitment and retention needs. You will find these briefs, along with other resources and information on the new ADA for Dental Societies.   Then contact us to discuss your 2015 dental society membership efforts.

2015 Membership Conference – Sold Out
We would like to thank those who have already registered for the 2015 Membership Recruitment and Retention Conference (April 17-18) at ADA Headquarters in Chicago. We’ll be sending you more details about the Conference including how to submit your program or event for the sharing of best practices and the pre-conference Meet and Greet event in the coming weeks. 

The enthusiasm and commitment from both state and local dental society volunteers and staff wanting to attend this year is exceptionally strong. The demand has been so great that despite increasing the number of seats available to the maximum capacity allowed in the auditorium, we are completely sold out.

We have started a wait list in the event there are any cancelations. To be added to the wait list, please call the Member Service Center, 800.621.8099, from 8:30 a.m. to 5:00 p.m., Monday - Friday.

Clearly, there is strong interest to learn and share ideas about promoting membership and building member value. We recognize this and will be adding resources and outcomes generated from the Conference to the new ADA for Dental Societies web portal.

Partner with ASDA Chapters for National Signing Day Success!
Again this year, the ADA is offering an incentive for ASDA Chapters who work with their state or local dental societies to host a National Signing Day event at their school. This is a great opportunity for state and local societies to build and strengthen their relationship with local dental students! The ADA has shared state society membership contacts’ information with the ASDA Chapter leaders at each school, and you can reach out to the ASDA leaders near you using the contact information available on ADA Connect. The ADA has developed and distributed a Fact Sheet for ASDA Chapters, which is also available on ADA Connect for your reference. Contact your ADA Membership Outreach Manager or the Office of Student Affairs to learn more.

Member Service Training! Sign Up Today!
Recently, Bill Robinson, vice president, Member and Client Services, announced that ADA would  be offering another session of the ADA ASAE online Customer Service Management Course to dental society staff. 

He wrote:
Let me tell you a story.
One morning, Bob, a member dentist, calls his state dental association with an unusual request.  Even more unusual was the response he received from the staff person answering the phone. It is really quite extraordinary…
I’ll stop and let you complete the story – with either a happy or tragic ending. 

We know that how this story ends defines the emotional connection that the member has with us.  And the strength or weakness of that emotional connection can be the decisive difference when it comes time for dues renewal.

One key to building an emotional connection is delivering outstanding member service.
Here are key facts about our next offering of this proven, member service skill-building course produced by ASAE University --

  • Next offering: April 13 - May 4 (participants can work 24/7 on any computer or mobile device).  Completion, on average, takes approximately 15 hours (or one hour each business day for the three-week session).
  • Participants earn nine CAE hours of credit.
  • All the participants in this online course will be from dental associations.
  • The ADA is offering this course for just $49 per person, compared to the regular fee of $445 for American Society of Association Executives (ASAE) members and $645 for non-members.

Space is limited in this course.  

Questions? Contact Ron Polaniecki, Leadership Team Services, 312.440.2599, or polanieckir@ada.org

To register, call the ADA Member Service Center, 800.621.8099.

2015 Member Value and Loyalty Survey
In 2015, the ADA will repeat its Member Value and Loyalty Research study. The goals of the study are to measure tripartite member value and loyalty within several areas, including general product/service benefits, advocacy, print/electronic publications, websites, public communications, scientific issues and resources, and the quality of service provided to members.

This research was last conducted in 2012, and includes several state-specific questions, which allow state dental societies to customize responses. Data collection is set to begin in April with customized reports scheduled to deliver to state dental societies in August. The customized state reports will provide 2015 results as well as a comparative analysis to what we learned in 2012. 

State dental society membership staff and executive directors recently received a request to complete a spreadsheet with responses for state-specific questions. While we have heard from many states, if your state dental society has not submitted its spreadsheet, please do so ASAP. For additional information or questions on this research study, please contact Chris Mitchell, Director of Membership Marketing at 312.440.2864 or via email at mitchellc@ada.org.

Mentorship and Member Value: Is there a Connection?
Mentoring offers support and encouragement for others to become better. In alignment with ADA’s mission, “To Help Members Succeed,” American Dental Association (ADA) executive director, Dr. Kathleen O'Loughlin, recently served as a mentor for ADA Institute for Diversity in Leadership alumni and current Harvard University fellow, Christina Rosenthal, D.D.S.

As part of her fellowship at Harvard University, Dr. Rosenthal had an opportunity to shadow a healthcare professional. When asked about the value of her mentee experience, she enthusiastically shared that her time with Dr. O'Loughlin was invaluable. Click here to find out more about Dr. Rosenthal’s shadowing experience.

Like Dr. Rosenthal, mentees from different professions and backgrounds often site mentorship opportunities as a value to both their personal lives and professional careers. And according to research on the millennial generation (those born after 1980) millennials seek mentorship to grow in their careers. Research also suggests that mentorship fosters diversity and inclusion.

Do mentorship opportunities offer positive implications for membership recruitment, retention and engagement, especially for new dentists entering the profession? Please tell us what you think by participating in our five-question survey, Feedback on Mentorship and Member Value.

Invite Federal Dentists to your CE Events
Last year, funding for dentists in the Federal Dental Services (Air Force, Army, Navy, U.S. Department of Veterans Affairs and the U.S. Public Health Service) to attend continuing education programs has been significantly reduced, if not eliminated due to the impact of the Department of Defense budget cuts and the Sequester.  To help federal dentist members gain access to affordable CE near their clinics or where they are practicing, the ADA is encouraging state and local dental societies to invite federal dentists to their CE meetings.

If you would like to promote your CE event to federal dentists in your area, please contact Susana Galvan, manager, Association and Direct Member Outreach, at galvans@ada.org for a list of federal dentist members.

2015 Golden Apple Award Program Information
Now in its 27th year, the American Dental Association’s Golden Apple Awards Program has 14 entry categories including two new categories: Excellence in Interprofessional Education and Excellence in Interprofessional Relations for state and local dental societies to gain recognition for their leaders, members and staff to showcase programs and activities produced between June 1, 2014 and May 31, 2015.

For 2015, Category V has been renamed as the, ‘Dr. David H. McCarley Golden Apple Award for Excellence in the Promotion of Dental Ethics’.  Dr. McCarley served on the ADA Council on Ethics, Bylaws and Judicial Affairs from 2008-2012 and was a member of the Texas Dental Association’s Council on Constitution and Bylaws from 2006-2014.  He was the president of the Texas Dental Association at the time of his passing on January 4, 2015.  A devoted husband and father, Dr. McCarley was a dentist of unparalleled ethics, making this award in his honor a fitting tribute.

There are several categories with connections to membership related initiatives. Furthermore, there’s the “Open Category” where dental societies can enter innovative and successful programs that do not fit any other categories.

Entries will be accepted from May 1 - June 1 on ADA Connect.  Award recipients receive a prominent trophy to be proudly displayed at their dental association.

Visit ADA.org/GoldenApple today to review the entry guidelines. Entry Deadline:  June 1, 2015.

Important Medicare Information to Share with Your Members
The deadline for opting in or out of Medicare is looming for dentists, and the ADA Center for Professional Success has a number of online resources that can help them make sense of the regulation and what to do.

Any dentist who prescribes Part D covered drugs to Medicare beneficiaries has three choices. They must enroll in the program either as a provider of Medicare services or as an ordering/referring provider or opt out in order for prescriptions they write to be reimbursed by Medicare, according to the federal government. Dentists who fit this requirement must take action by Dec. 1, 2015.

The Centers for Medicare and Medicaid Services has several options for enrolling that apply to dentists. Opting out of the program, by signing an affidavit and entering into private contracts with patients as appropriate, means dentists are out of Medicare for two years and cannot receive any direct or indirect Medicare payment for services provided to Medicare patients. Regardless of the choice, a full explanation and links to the appropriate form, as well as sample affidavits, are available through the Center for Professional Success.

The Center for Professional Success has a number of other resources that can help with this sometimes complicated and confusing process:

  • Medicare tutorial video
  • Frequently asked questions about the Part D regulation
  • Resources for enrolling as a Medicare provider
  • Resources to opt-in as a Medicare ordering/referring provider
  • Resources to opt out

The Medicare tutorial video, along with the FAQs, is designed to help dentists make a decision on which option is right for them.

To access these resources and more, visit the Medicare page on the Center for Professional Success site.