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ADA Seal of Acceptance Program and Products


The ADA Seal of Acceptance program began in 1931 and to this day, dentists and consumers recognize the ADA Seal of Acceptance as the gold standard when it comes to evaluating the safety and efficacy of dental products. They trust the ADA to research and test the scientific claims of consumer dental products, and we take that trust seriously. In 1984, President Ronald Reagan gave the Association a certificate of commendation for the outstanding self-regulatory efforts of its Seal program.

Tested. Trusted.

Participation in the ADA Seal program is voluntary. Products are evaluated at the request of a distributor or manufacturer. Besides ADA laboratory staff, more than 150 scientists, with expertise in dental materials, microbiology, pharmacology, toxicology, and chemistry serve as consultants to the ADA in evaluating products.

When evaluating products, scientists are looking for:

  • Objective clinical and/or laboratory studies that demonstrate safety and effectiveness
  • FDA-approved ingredients
  • Manufacturing standards that assure purity and uniformity
  • Packaging and advertising claims that are supported by the science.

The ADA Seal is never sold, but must be earned. No profit goes to the ADA when a company applies for the Seal. Companies work hard to earn the Seal; investing a significant amount of time and money on research and clinical trials to back up the claims they make.

Find Seal Products and Learn How to Earn the Seal

For additional information on the ADA Seal Program or how to submit a product, email adaseal@ada.org or contact us at 312.440.3528.