Pediatric dentist Daniel Steckler, D.M.D., had some help from University of Kentucky defensive end Josh Paschal with his practice's annual Christmas card and video this year.
In the video, Dr. Steckler says he hired Mr. Paschal to help communicate the importance of oral health. Dubbed the "defender of decay," the football player humorously swats a sugary drink out of a young patient’s hand, encourages parents to get off social media to brush their children’s teeth before bed, and chases down another patient who is carrying bags of candy. He even "subs" in for a dental hygienist when she gets a cramp.
As of Dec. 2, the video had about 500,000 views on Mr. Paschal's Twitter account. The video received national news coverage as well, including from ESPN.
"Getting this type of reaction is really fun and exciting. For it to have 500,000 views on Twitter in less than a week is just crazy to me," Dr. Steckler said. "The coolest thing was to hear from national news outlets that this video is the best name, image and likeness video ever done."