Digital Advertising offers exceptional ways to connect with your customers. advertising is versatile and evolving. All ideas concerning advertising online will be considered. Take advantage of the advertising opportunities has to offer!

Ad Specifications
Ad Formats Accepted: GIF, JPEG, SWF, 3rd Party Ad Tag*
Max File Size: 40KB
Looping: 3x
Animation: 0:15 seconds

*Ad tags must be secure

Ad Dimensions:
728x90 Leaderboard/Footer

Proper ClickTAG Implementation:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_blank");

Additional Guidelines:
No expandables.
All Flash files submitted need an accompanying back up GIF/JPEG version of the creative.
Flash files must be Flash 10.1 or under.
All ads will launch in a new window when clicked on.

Advertising Rate Information

Banner ads are sold on an impression basis. For custom proposals and 2022 pricing, please contact ADA Sales Representatives.

Terms and Conditions
  • ADA Publishing welcomes advertising on ADA's website——as an important means of keeping dentists, allied professionals and consumers informed about new and better products and services available in the practice of dentistry.
  • Products and services eligible for advertising on must be germane to and effective and useful in the practice of dentistry. Products or services offered by responsible advertisers that are not related to dentistry but are of interest to dentists are also eligible for advertising. The Publisher reserves the right to accept or reject any advertisement at its sole discretion.
  • Digital ad materials must be submitted to the Publisher at least 5 working days prior to campaign launch to allow for review/testing, otherwise campaign launch may be delayed.
  • Fifteen percent commission is given to recognized agencies. Because of limited availability of positions, all space will be sold on a first-come first-served basis.
  • Payment terms are net 30 days.
  • Position and inventory availability is subject to change without notice.
Advertising Standards
All advertising must conform to the official published advertising standards of the American Dental Association.
Online Recruitment and Classifieds Advertising
For advertising information on ADA CareerCenter and ADA Marketplace visit, or contact Russell Johns Associates at
Contact Information

ADA Publishing
211 E. Chicago Avenue
Chicago, IL 60611-2678

For Advertising Opportunities:
John DuPont
Vice President, Strategy and Growth
94 North Woodhull Road
Huntington, NY 11743

For General Advertising Questions:
Glynis Massey

Advertising Sales Analyst
312.440.2550 FAX

Recruitment & Classifieds
Russell Johns Associates
813.702.9335 FAX