Digital Advertising offers exceptional ways to connect with your customers. advertising is versatile and evolving. All ideas concerning advertising online will be considered. Take advantage of the advertising opportunities has to offer!

Ad Specifications

Ad Formats Accepted: GIF, JPEG, SWF, 3rd Party Ad Tag*
Max File Size: 40KB
Looping: 3x
Animation: 0:15 seconds

*Ad tags must be secure

Ad Dimensions:
728x90 Leaderboard/Footer
180x150 Rectangle
300x250 Rectangle
160x600 Skyscraper

Proper ClickTAG Implementation:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_blank");

Additional Guidelines:
No expandables.
All Flash files submitted need an accompanying back up GIF/JPEG version of the creative.
Flash files must be Flash 10.1 or under.
All ads will launch in a new window when clicked on.

Advertising Rate Information

Banner ads are sold on an impression basis. For custom proposals and 2020 pricing, please contact ADA Sales Representatives.

Terms and Conditions
  • ADA Publishing welcomes advertising on ADA's website——as an important means of keeping dentists, allied professionals and consumers informed about new and better products and services available in the practice of dentistry.
  • Products and services eligible for advertising on must be germane to and effective and useful in the practice of dentistry. Products or services offered by responsible advertisers that are not related to dentistry but are of interest to dentists are also eligible for advertising. The Publisher reserves the right to accept or reject any advertisement at its sole discretion.
  • Digital ad materials must be submitted to the Publisher at least 5 working days prior to campaign launch to allow for review/testing, otherwise campaign launch may be delayed.
  • Fifteen percent commission is given to recognized agencies. Because of limited availability of positions, all space will be sold on a first-come first-served basis.
  • Payment terms are net 30 days.
  • Position and inventory availability is subject to change without notice.
Advertising Standards
All advertising must conform to the official published advertising standards of the American Dental Association.
Online Recruitment and Classifieds Advertising
For advertising information on ADA CareerCenter and ADA Marketplace visit, or contact Russell Johns Associates at
Contact Information

ADA Publishing
211 E. Chicago Avenue
Chicago, IL 60611-2678

For 2022 Opportunities
John DuPont
Vice President, Strategy and Growth
94 North Woodhull Road
Huntington, NY 11743
Mobile: (516) 456-6127

For 2021 Insertion Orders
Allen L. Schwartz

S&S Media
Director of Sales, Western Region     
10225 NW Brentano Lane
McMinnville, OR 97128
Tel. 503.784.8919
Email Allen Schwartz

Jim Shavel
S&S Media
Director of Sales, Eastern Region
1554 Surrey Brook Court
Yardley, PA 19067
Tel. 215.499.7342
Email Jim Shavel

Glynis Massey
Advertising Sales Analyst
312.440.2550 FAX

Recruitment & Classifieds
Russell Johns Associates
727.445.9380 FAX