Earn the ADA Seal

The Seal stands out

Online or in store, consumers have dozens of oral hygiene options to choose from- so products need every advantage to stand out. The Seal delivers.

It's trusted by consumers and dentists, and its value goes beyond point of purchase, with benefits like direct-to dentist communication, marketing support, and collaboration with leading experts in dentistry.

The Seal is awarded by the ADA's Council on Scientific Affairs and supported by a team of leading scientists in fields like microbiology, pharmacology, toxicology, and chemistry.

Validation by these independent experts is what has made the ADA Seal the most trusted mark in oral hygiene since 1931.


Get started

We're here to help throughout the ADA Seal of Acceptance application process.

If you have general inquiries, are looking for the latest product requirement standards, are interested in testing site qualification, or are ready to apply, please fill out the fields below. The ADA will connect with you within two business days.

To learn more about how the Seal of Acceptance helps safe and effective products stand out, read the ADA Seal Brochure.