The ADA Seal of Acceptance® helps you choose oral care products that are safe, effective, and trusted by dental experts.
For more than 90 years, the ADA Seal of Acceptance has helped people choose oral care products with confidence. When you see the Seal, it means the product has been carefully reviewed by dental experts and meets high standards for safety and effectiveness.
Whether you’re shopping for your family, looking for products you can trust, or just trying to make the best choice for your smile, the ADA Seal makes it easier by taking the guesswork out of oral care.
Explore oral care products that meet ADA standards for safety and effectiveness.
Understand what the ADA Seal stands for and how it helps you find safe, effective products for your whole family.
Want a quick, easy explanation? Watch this short video to learn how the ADA Seal helps you choose safe, effective products.
The ADA Seal of Acceptance is a trusted symbol that identifies oral care products that have been independently evaluated by the American Dental Association for safety and effectiveness. Products with the Seal have demonstrated they meet rigorous scientific requirements for their specific claims.
The ADA Seal means the product has met the ADA's rigorous standards for safety and effectiveness for its intended use. Many products may be effective, but only products that choose to apply and successfully complete the ADA's scientific review process may display the ADA Seal.
Many types of over-the-counter oral care products are eligible, including toothpaste, toothbrushes, mouth rinses, floss and interdental cleaners, sugar-free chewing gum, denture care products, and other oral health products that meet established ADA category requirements.
In addition, cosmetic agents may also be eligible for the Seal.
Go to ADA.org/seal and use the ADA Seal Product Search page to browse accepted products by category, brand, or manufacturer.
You can also look for the ADA Seal logo on the package when shopping in person. When shopping online, include the keywords “ADA Seal” or “ADA approved” in your product search. Then double-check that the product appears in the Product Search at ADA.org/seal.