Trusted products, backed by science

Point patients to ADA.org/seal for a list of current ADA Seal-accepted products. Tell them to look for the Seal on the package when shopping. The ADA Seal of Acceptance helps simplify product recommendations by identifying over-the-counter oral care products that have been independently evaluated for safety and efficacy. Products that earn the Seal have shown that they meet ADA requirements for their specific claims, giving you additional confidence when discussing home care recommendations with patients.

More than 400 products have earned the ADA Seal across 21 oral care categories, including toothpastes, manual and powered toothbrushes, mouth rinses, interdental cleaners, sugar-free chewing gum, denture care products, and other oral care products.

You can search the complete, up-to-date list of ADA Seal-accepted products by category, product type, or manufacturer using the ADA Seal Product Search Page.

Each ADA Seal-accepted product includes an approved Seal statement (bullet points in a box with the ADA Seal logo) that identifies the specific claim(s) evaluated by the ADA Council on Scientific Affairs. These statements indicate exactly what claims the product has demonstrated through scientific evidence. If the manufacturer makes any elective claims on the package, they must provide evidence for those as well.

Yes. The ADA Seal is awarded for a five-year period. If a product changes or no longer meets ADA requirements, manufacturers must submit updated data for review before continuing to market the product with the Seal.