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Shine Bright

Colgate Optic White is the first at-home bleaching toothpaste awarded the ADA Seal of Acceptance. Learn more.

ADA Seal of Acceptance

The ADA Seal of Acceptance program began in 1931. To this day, dentists and consumers recognize it as the gold standard for evaluating safety and efficacy of dental products. 

For more information on the ADA Seal Program, email adaseal@ada.org or contact us at 312.440.3528