Stephanie Moritz Promoted to Chief Customer Innovation Officer


Photograph of Stephanie Moritz
Stephanie Moritz

CHICAGO, December 15, 2022 — The American Dental Association (ADA) is pleased to announce that Ms. Stephanie Moritz has been promoted to Chief Customer Innovation Officer. In this new role, Moritz will lead the Direct to Dentist (D2D) Customer Group by creating value streams for all dentists across all practice modes, including students, early/middle/late career dentists, employee dentists, the dental team, as well as the dental industry.

Moritz will lead near-term customer innovation, optimization of existing value and creation of new value, including experiences, products, services, programming, content, and programs for all dentists. Moritz will help the ADA to rapidly respond to unexpected events and the shifting of customer needs, value/values and demographics by making delivery, products and programs flexible to evolve with the changing landscape and new opportunities.

“It’s my privilege to share the promotion of Stephanie to Chief Customer Innovation Officer,” stated Raymond Cohlmia, D.D.S, Executive Director of ADA. “From the time she joined the ADA, Stephanie has been a catalyst for change and growth. She has demonstrated and exhibited a keen understanding of member needs, executing critical and analytical thinking, and successfully growing member engagement. I truly look forward to what’s to come in this new role.”

More recently, Moritz served as the Chief Marketing and Communications Officer, leading the transformation of the association’s integrated marketing and communications strategy, including design thinking, digital and mobile experience, social media, paid media, content strategy, creative production, public affairs, public relations, and brand management efforts.

Prior to the ADA, Moritz activated her expertise in driving and delivering business transformation, marketing excellence, organizational change and revenue growth across iconic brands and businesses, including Disney, Jim Beam Brands, Hershey, and ConAgra Foods.

“In this new position, I will apply my passion and expertise for customer innovation and business development, and I couldn’t be more thrilled,” stated Moritz. “I look forward to working in tandem with dentists in the co-creation of valuable solutions based on their greatest pain points, and together, we will optimize both current and new value as needs change and evolve into the future.”

Recognized as a Design & Innovation Culture Transformation Winner; PRNews Top Women in Healthcare, PRNews Top Women in PR; Media Post’s Online Marketing All Stars, Moritz was also denoted as one of PR Week’s “40 Under 40.”

Moritz earned her Bachelor's and Master's degrees in Speech Communications from Eastern Illinois University. She currently sits on the Design & Innovation Advisory Board and is a founding member of Chief Chicago. Moritz is a Neurodiversity advocate, and a speaker and leader with the B2B Group of the Association for National Advertisers. Moritz resides in Naperville with her husband and two children.

About the American Dental Association
The not-for-profit ADA is the nation's largest dental association, representing 159,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The Journal of the American Dental Association (JADA), published monthly, is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website