Membership outreach

Membership is the heart and soul of a member-driven association. Focused and targeted membership efforts, relationship building and connecting with members and potential members is critical to fostering member growth and sustaining overall dental society success. These tools and resources will help you bring added value to members and make membership a compelling and attractive proposition to prospective members.

Tools and Resources

Recruitment & Retention Toolkits

Strategic Promotional Incentive – Take advantage of this incredible incentive by offering a 50% off dues reduction in the first half of the year for targeted segments of nonmembers.

Full Dues Recruitment – Any dentist who was a nonmember the year prior and will owe full year in the current year.

Half Year Dues – Any dentist who was a nonmember the year prior is eligible for half-off of the full ADA dues amount beginning July 1 for the remainder of the current year.

Quarter Year/$0 Dues – Any dentist who was a nonmember the year prior is eligible for complimentary ADA dues beginning September 1 for the remainder of the current year.

15-for-12 – Eligible nonmember dentists can pre-pay dues for the following the year and receive complimentary ADA dues beginning September 1 for the remainder of the current year.  

2022 Renewals – Use this resource to help reach out to any dentist who has not renewed their membership for the current year.

Automatic Renewals – Developing and promoting a strategy for auto-renewals of membership helps offer members more options, eliminates unintentional non-renewals, makes membership simpler, and improves retention rates.

ARC Grant Program

2022 ARC Grant Program
To submit a final report, please complete this form

2023 ARC Grant Program provided by the ADA Council on Membership
The ARC Program continues to evolve, improving the effectiveness and impact of its programs while supporting state and local dental societies with member engagement. In 2023, a new “program in a box” concept will be tested to aid state and local societies foster engagement and community-building with students and early career dentists- a critical cohort for a sustainable future of membership. These program concepts will also aid in the engagement consistency across the nation for students and early career new dentists. 

The 2023 ARC Program supports tripartite alignment with harmonized student and early career new dentist engagement and messaging. While the ADA will focus efforts on the new First Year Forward strategy, the 2023 ARC Program will support state and local societies with two program concepts – each curated to build loyalty via a steady stream of engagement with our three organizations. Early career new dentist research indicates career, financial and wellness resources are the benefits valued most, and the 2023 ARC Program will align with that research by supporting career programing. With multiple societies hosting similar programing, we can share learnings and best practices across the tripartite.

State and local societies can each submit one application selecting from the concepts listed below. Priority approvals will be given to program concepts 1 and 2. State and local societies are encouraged to work together on applications where possible.

Program 1: Student Career Experience Program

  • Goals: To provide relevant content to students on behalf of the tripartite, thus introducing them to organized dentistry via a steady stream of engagement, and to collect and maintain student data.
  • Program details: An in-person “ask me anything” type of program for D3 and D4 students offering a panel of new dentists providing career support in areas such as finding their first job, contract negotiations, licensure, etc.
  • Optional program enhancements could include resume workshops and professional headshots
  • Financial support: Program funding provided for speaker honoraria, food/beverage, photographer for headshots, marketing and giveaways.
  • Timing: Fall is preferred but not required, but the program cannot to be combined or coincide in the same month as Signing Day events.
  • Collaboration: We encourage new dentist leaders, Deans, faculty, and state/local leaders be invited to this event. 
  • Range: $2,000-$5,000 support (funding amount to be determined by the Subcommittee).

Program 2: New Grads “Ask Me Anything” Event 

  • Goals: To build a strong sense of community for new grads and new dentists in their state/local society, to provide relevant content to new grads on behalf of the tripartite, and to collect and maintain new grad data for members and nonmembers. 
  • Program details: An in-person “Ask me anything” type of program for early career new dentists offering a panel of new dentists providing career support (roundtable discussions or a speaker on topics including, but not limited to: clinical/practice issues, malpractice, contract negotiations, staff management, work-life balance, etc.)
  • Program enhancements can include a social/happy hour, resume workshops or professional headshots.
  • Financial support: Program funding provided for speaker honoraria, food/beverage, photographer, marketing and giveaways.
  • Timing: Fall is preferred to help new grads feel a sense of welcoming and community in the tripartite.
  • Attendees: We encourage members, nonmembers and state/local leaders be invited to this event.
  • Range: $2,000-$5,000 support (funding amount to be determined by the Subcommittee).

Program 3: Original Submission

  • Similar to previous years, this option allows societies to apply for a program of your choice. Efforts should be targeted to the following audiences: women, racially/ethnically diverse, early career, residents and dentists working in a large group practice. If the program is an event, it should be held in-person to promote networking. The requested dollar amount would be provided by the applicant.

ARC Program Timeline

  • Late October 2022: Following the ADA House of Delegates, the 2023 ARC Program application window will open and information will be distributed via What’s Up Wednesdays.
  • November 2022: Applications due
  • December 2022: Approval letters distributed via email
  • January 1 – November 17, 2023: Programs scheduled
  • November 30, 2023: Final reports & reimbursements due to ADA

 

Membership Programs and Materials

ADA Membership Delivers – Relevant for both members and nonmembers, this digital booklet highlights a few ways ADA membership provides access to savings, services and resources.

ARC Program – This valuable membership program awards grants to dental societies for promising outreach efforts. Applications will be available annually in October with approval letters being sent in December.

Non-renew Calling Program – ADA's internal Member Service Center, in collaboration with the states, will make calls to non-renews as part of a retention initiative. ADA representatives can add members’ payments directly into Aptify, update information, provide login information and answer any additional ADA questions.

Non-renew Predictive Model – Leverage the NPM in your state to identify members who are at highest risk for not renewing their membership. The model was tested on several years of renewal data and has been able to correctly predict 7 in 10 non-renews. This information can be a great addition to help you reach out to your non-renews. To run your full list, there are two Aptify views found in the Society Views labeled "Non-Renew with High & Very High Risk" and "Non-Renew with Very High Risk."