Membership outreach

Membership is the heart and soul of a member-driven association. Focused and targeted membership efforts, relationship building and connecting with members and potential members is critical to fostering member growth and sustaining overall dental society success. These tools and resources will help you bring added value to members and make membership a compelling and attractive proposition to prospective members.

Tools and Resources

Recruitment & Retention Toolkits

Strategic Promotional Incentive – Take advantage of this incredible incentive by offering a 50% off dues reduction in the first half of the year for targeted segments of nonmembers.

Full Dues Recruitment – Any dentist who was a nonmember the year prior and will owe full year in the current year.

Half Year Dues – Any dentist who was a nonmember the year prior is eligible for half-off of the full ADA dues amount beginning July 1 for the remainder of the current year.

15-for-12 – Eligible nonmember dentists can pre-pay dues for the following the year and receive complimentary ADA dues beginning September 1 for the remainder of the current year.  

2023 Renewals – Use this resource to help reach out to any dentist who has not renewed their membership for 2023.

Automatic Renewals – Developing and promoting a strategy for auto-renewals of membership helps offer members more options, eliminates unintentional non-renewals, makes membership simpler, and improves retention rates.

ARC Grant Program

2023 ARC Grant Program

Submit your 2023 final report

Final reports must be submitted to the ADA within 30 days of the funded program, and no later than November 30, 2023.

2023 ARC Grant Toolkit

Membership Programs and Materials

ADA Membership Delivers – Relevant for both members and nonmembers, this digital booklet highlights a few ways ADA membership provides access to savings, services and resources. 

Non-renew Calling Program – ADA's internal Member Service Center, in collaboration with the states, will make calls to non-renews as part of a retention initiative. ADA representatives can add members’ payments directly into Aptify, update information, provide login information and answer any additional ADA questions.