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Contact and Connections - June 2015

New! ADA Success launches in August 2015

The ADA is replacing the Success Dental Student Program with a new and improved presentation series – ADA Success. ADA Success consists of a series of engaging, dynamic one-hour programs on topics most relevant to dental students today. The programs will continue to be presented by ADA Member volunteers or other subject matter experts, and will be available to all students at every school, at no cost to the students or the schools. The objective of ADA Success is to demonstrate the value of ADA membership to dental students, and that includes the value of their state and local dental society. To that end, we invite you to attend, host, or help coordinate ADA Success programs at your local dental school. For more information about ADA Success or to schedule a program contact Isabella Horning in the ADA Office of Student Affairs at

Update on Membership Marketing Activities

Nonrenew calling program: Calling programs for several states have been completed and others continue. So far, a total of 460 nonrenews have pledged to renew, including 197 who provided credit card information and 263 who requested their state dental society contact them. Is your state following up on these leads? It’s important for states to review the regular reports from Comnet to process the credit card payments and follow-up with those members who pledged to renew. Thanks all for your participation!

Half-year dues campaign: The ADA is gearing up for its half-year recruitment campaign which offers members pro-rated dues at the national level between July and September, with many states offering the same dues rates. State dental societies have received lists of nonmembers who are eligible to apply and were asked to send them back to the ADA by June 19. PDFs of campaign communications will be shared with states as soon as they have been finalized.

Best National Signing Day season ever!

The National Signing Day season has come to a close, and participation this year was the highest ever! 32 dental societies held events at 50 dental schools – a 20% increase in participation over 2014, and more than 80% participation overall.  Although we fell a little short of achieving our goal of 90% participation in National Signing Day among dental schools, we are confident that the increase in participation will positively impact the conversion rate for 2016. Thank you for all of you hard work to engage and convert the newest members of the profession!

If you have not yet submitted copies of the applications you collected to the ADA Office of Student Affairs, please do so ASAP and let your outreach manager know the status.

Now Available: State Group Practice Information and Prospect List Toolkit 

Each state recently received a new toolkit from their outreach manager, which includes a comprehensive user’s guide, and provides information and resources needed to:
  • discuss group practice dentistry with members;
  • identify the largest group practices and their ADA market share; 
  • and identify which dentists at a group practice are prospects for ADA active, licensed membership.  

The ADA’s mission is “to help all members succeed,” regardless of dental practice setting.  We recognize that in some states there are differing views related to group practice entities, dental service organizations and practice ownership.  As we continue to collaborate to improve each individual existing and potential member’s experience, Client Services would like to work with you to help understand and address these perceptions. 

Please contact your outreach manager if you would like to discuss the opportunities and potential challenges regarding recruitment and engagement of existing and prospective ADA member dentists working within a group practice setting.  

Help Promote the ADA Center for Professional Success

The Center for Professional Success toolkit has ads, articles and web badges that societies can use to promote this valuable resource.  Members can find tips, tools and unique learning opportunities that can give them an edge both personally and professionally. View all the free and valuable information available to members. 

Medicare Enrollment Delayed

The ADA News (6/3) reports that on June 1 CMS “announced a one-year delay in the enforcement of the Medicare Part D prescriber enrollment requirement to June 1, 2016.” Meanwhile, the ADA “continues to seek a legislative repeal of the requirement that dentists who treat Medicare beneficiaries enroll in or opt out of Medicare to prescribe medication to their qualifying patients with Part D drug plans,” the ADA News reports.

This video from the Center for Professional Success covers the most accurate information we have on this topic. Please direct any questions you may have to


Medicaid: Considerations When Working with the State to Develop an Effective RFP/Dental Contract

To help state dental association’s address key Medicaid dental benefits issues the ADA’s Council on Dental Benefit Programs has created guidelines for acceptable administration of dental benefit programs serving the Medicaid population. 

These guidelines offer a menu of parameters that states might use to improve administration of Medicaid programs. Input from several state dental associations was taken into consideration during the drafting of these guidelines. 

Specifically, the guidelines help state dental societies work with Medicaid program administrators to incorporate key elements within state Medicaid managed care request for proposals (RFPs). The guidance was developed through the review of existing publicly accessible model RFPs and other relevant sources of information.  

Please direct any questions to

New Release from the ADA Leadership Institute 

Practical Strategic Planning by Bill Pawlucy, president of Association Options, is the latest video in ADA’s growing library of online educational resources for dental society volunteers and executives. It’s also the first in the series produced in ADA’s new video studio. There is no charge for members and dental society staff to access ADA’s leadership videos and texts. Access the video and companion toolkit now and be on the look out for additional leadership videos every few weeks this year.

Resources Available for New Dentists

Eight Illinois dental residents visited ADA Headquarters in Chicago to participate in an interactive session that focused on the use of dental curing lights, dental radiometers and dental hand pieces. The residents also learned about how to practice evidence-based dentistry and the resources offered by the ADA’s Center for Evidence-Based Dentistry. Read more about this session on the New Dentist Now blog and view additional resources available to new dentists.

ADA Business Resources logo

ADA Business Resources 

Did you know that that last year alone, ADA Members saved over $2.1 million through the Mercedes-Benz endorsement program? Make sure your members know about the benefits they can receive through the thoroughly researched, vetted, and recommended products and services you co-endorse with ADA Business Resources. Last year alone, the ADA Business Resources co-endorsement program sent over $622,000 back to participating state societies. Good for your members, good for state societies, good for the ADA. For marketing resources and help or to discuss new endorsement opportunities, contact Deborah Doherty at or Amanda Wilander at

asae university - Exceptional Learning for Association Professionals logo

Member Service University for your Society: 

The ADA is once again offering the online “Customer Service Management Skills Building Course” from the American Society of Association Executives and is produced by ASAE University.

The next session will be held Monday, August 24 – Monday, September 14. The ADA offers the session for just $49 per registrant, compared to the regular ASAE fee of $445 per registrant for ASAE members ($645 for non-members). During the three-week session, the course is available 24/7 and accessible on any computer or mobile device, allowing participants to work at their own pace.  Upon successful course completion, participants earn nine CAE hours of credit.

See what past participants had to share about the program:

“Our members look for exceptional customer service.  The ADA ASAE Customer Service online course was a bargain at $49/person to train all of our support staff personnel.  All of us could complete the course at our leisure online through ASAE, a proven association educational provider.” Kathy Ridley, Director of Education and Membership, Illinois State Dental Society

“I earned my CAE seven years ago and found this course to be a great value for earning points for my renewal.  I appreciate the ADA’s special arrangement with ASAE in offering this course.  I would definitely take future courses.” Gail Grimm, CAE, Executive Director, Napa Solano Dental Society

“Our association recently required all staff to complete this ASAE Customer Service Course.  The course was fairly priced and provided a solid refresher for all staff on customer service fundamentals.  We are building upon this training with a staff retreat to finalize our Association customer service manual.” Bracken Killpack, Executive Director, Washington State Dental Association