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Member-Focused Marketing and Communication

member"Growth is a process of trial and error: experimentation."
– Benjamin Franklin

Membership is the heart and soul of a member-driven association. Focused and targeted membership efforts, relationship building and connecting with members and potential members is critical to fostering member growth and sustaining overall dental society success. These tools and resources will help you bring added value to members and make membership a compelling and attractive proposition to prospective members.

Key Member Value Tools and Resources

Strategic Promotional Incentive (SPI) Toolkit  National Signing Day Toolkit (.zip) 

Recruitment and Retention Guide Credentialing Toolkit Find-A-Dentist Toolkit


Campaigns and Programs

  • Recruitment
  • Retention
Client Services staff is available to offer custom resources, facilitation, workshops and training to support your marketing and communication goals. Contact your Dental Society Outreach Manager to discuss customized solutions.