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Member-Focused Marketing and Communication

member"Growth is a process of trial and error: experimentation."
– Benjamin Franklin

Membership is the heart and soul of a member-driven association. Focused and targeted membership efforts, relationship building and connecting with members and potential members is critical to fostering member growth and sustaining overall dental society success. These tools and resources will help you bring added value to members and make membership a compelling and attractive proposition to prospective members.

Key Member Value Tools and Resources

2017 ADA Highlights Toolkit Member Value Toolkit

Credentialing Toolkit Find-A-Dentist Toolkit ADA Member Advantage

Clinical Excellence Financial Concerns Third Party Payers



Campaigns and Programs

  • Recruitment
  • Retention

– Questions? –

Contact your Dental Society Outreach Manager or the Member Service Center at 800.621.8099 or 312.440.2500 Monday through Friday between 8:30 a.m. and 5 p.m. central time. You may also visit the Member Center 24/7 at ADA.org/membercenter.