Exhibitor Success & ROI Center

ADA’s Exhibitor Success & ROI Center is your and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find expert guidance to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable value.

Follow this proven-effective 5-step exhibitor success program to prepare for success at SmileCon.

STEP 1. GET CONTROL: Download* Planning, Cost Control, and Measurement Tools

1. Tradeshow Planning & Productivity Management Tool (Excel spreadsheet)
2. Exhibit Budgeting & Cost Control Tool (Excel spreadsheet)
3. Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)

*Note: Excel files will likely download immediately upon click, depending on your browser settings.

STEP 2. PLAN TO WIN: Complete Strategic Planning Exercises at Target Timeframes

1. Define Your Outcomes (PDF) – 12 weeks prior
2. Manage Your Visitor’s Experience (PDF) – 10 weeks prior
3. Identify & Attract Your Ideal Visitors (PDF) – 8 weeks prior
4. Manage Your Leads (PDF) – 6 weeks prior
5. Measure Your Performance & ROI (PDF) – 4 weeks prior and update after show

STEP 3. WATCH & LEARN: Live and On-Demand Webinar

Countdown to Exhibitor Success at SmileCon
Webinar with Jefferson Davis of Competitive Edge, LLC

ADA’s SmileCon is a unique exhibiting experience attracting dental professionals with the value proposition of “Meet, Play, Learn and Smile!”

For exhibiting companies to increase their odds of having a highly successful event, it is important they recognize what makes this event different and execute around the strategic factors that determine exhibiting success or failure. We encourage ALL exhibiting companies — regardless of experience — to watch this special exhibitor prep event where the SmileCon team and Jefferson Davis of Competitive Edge, North America’s leading exhibiting productivity expert, will present important information, ideas and strategies critical to your success.

No matter what your level of exhibiting experience is, we are confident you will walk away from this powerful session with new insights and practical ideas that you can put to work for this year’s show.

STEP 4. READ & LEARN: Topical Articles Provide Additional Insights and Ideas

Plan for Success:

• Two Important Outcomes Your Exhibit Should Deliver (PDF)
• Plan to Win: Exhibiting by Objectives (PDF)

Promote Your Participation:

• Discover & Deliver Your Attendee-Focused Value Proposition (PDF)
• High Impact Pre-Show Marketing (PDF)
• How to Rewrite Your Exhibitor Listing to Drive Booth Traffic (PDF)
• Promote your exhibit with the SmileCon marketing toolkit

Create an Effective Exhibit:

• Why Should an Attendee Visit YOUR Booth? (PDF)
• A Worthy Destination – How to Design a More Effective Booth (PDF)

Prepare Your Staff:

• Staffing for Success (PDF)
• Tradeshow Attendee Rules of Engagement (PDF)

Manage Your Leads:

• CEIR Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion (PDF)
• Closed-Loop Lead Management (PDF)

Measure Your Performance & ROI:

• Three Important Questions Your Boss May Ask You (PDF)
• Exhibit Measurement Made Easy (PDF)

STEP 5. ASK Our Tradeshow Expert — Email Q&A

ADA has made special arrangements with Jefferson Davis to answer any exhibiting productivity questions you may have. Take advantage of this free service to get quick expert answers to your most pressing questions and challenges. Submit your question now (via email)!