Exhibitor Success & ROI Center

Resources to help you succeed!

SmileCon attendee and exhibitors plus a second image of woman participating in a webinar

ADA’s Exhibitor Success & ROI Center is your and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find expert guidance to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable value.

Follow this proven-effective 5-step exhibitor success program to prepare for success at SmileCon.

STEP 1. GET CONTROL: Download* Planning, Cost Control, and Measurement Tools

  1. Tradeshow Planning & Productivity Management Tool (Excel spreadsheet)
  2. Exhibit Budgeting & Cost Control Tool (Excel spreadsheet)
  3. Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)

*Note: Excel files will likely download immediately upon click, depending on your browser settings.

STEP 2. PLAN TO WIN: Complete Strategic Planning Exercises at Target Timeframes

  1. Define Your Outcomes (PDF) – 12 weeks prior
  2. Manage Your Visitor’s Experience (PDF) – 10 weeks prior
  3. Identify & Attract Your Ideal Visitors (PDF) – 8 weeks prior
  4. Manage Your Leads (PDF) – 6 weeks prior
  5. Measure Your Performance & ROI (PDF) – 4 weeks prior and update after show

STEP 3. WATCH & LEARN: Live and On-Demand Webinars

How to Design a Compelling Visitor Experience & Promote to Drive Traffic
On-demand recorded webinar with Jefferson Davis of Competitive Edge, LLC

Countdown to Exhibitor Success at SmileCon
Webinar with Jefferson Davis of Competitive Edge, LLC
Thursday, Sept. 5, 1-2 p.m. CST

ADA’s SmileCon is a unique exhibiting experience attracting dental professionals with the value proposition of “Meet, Play, Learn and Smile!”

For exhibiting companies to increase their odds of having a highly successful event, it is important they recognize what makes this event different and execute around the strategic factors that determine exhibiting success or failure. We encourage ALL exhibiting companies — regardless of experience — to watch this special exhibitor prep event where the SmileCon team and Jefferson Davis of Competitive Edge, North America’s leading exhibiting productivity expert, will present important information, ideas and strategies critical to your success.

No matter what your level of exhibiting experience is, we are confident you will walk away from this powerful session with new insights and practical ideas that you can put to work for this year’s show.

STEP 4. READ & LEARN: Topical Articles Provide Additional Insights and Ideas

Plan for Success:

Promote Your Participation:

Create an Effective Exhibit:

Prepare Your Staff:

Manage Your Leads:

Measure Your Performance & ROI:

STEP 5. ASK Our Tradeshow Expert — Email Q&A

ADA has made special arrangements with Jefferson Davis to answer any exhibiting productivity questions you may have. Take advantage of this free service to get quick expert answers to your most pressing questions and challenges. Submit your question now (via email)!

By registering, you will also automatically receive a copy of the webinar recording shortly after the live event.