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How to increase patient volume

While it may not be possible for patient volume to reach pre-COVID-19 levels anytime soon, it’s certainly possible to improve it and increase practice production. Otherwise, we estimate that practices may lose up to 15% of pre-COVID-19 production simply due to one factor.  



10 steps toward tax success in 2021
by Mark McKee

As a dentist, your top priority is giving your patients healthy, beautiful smiles. But, as a small business owner, you have to think about getting finances, payroll and taxes right for your practice. You may just be working on your 2020 tax return, but it’s also the perfect time to get a jump on planning and preparing for 2021.

Prepare your marketing, SEO strategy for Google's Page Experience update
By Jay Levine

Google’s Page Experience update will launch in May 2021, and this critical search engine optimization algorithm change may have a dramatic impact on your website’s online rankings in search results. Here are some tips on how you can prepare for the changes so that your practice website stays visible and outperforms the competition. 

Should you hire a consultant for your dental practice?
By William van Dyk, D.D.S.

As a young dentist I was hesitant to consider the help of a consultant. They cost money and I thought, ‘I can do it myself.’ It was 10 years and multiple costly mistakes before I first tried to ask for help and a few more years and some wasted investment before I landed on a consultant that actually made a difference. Here is my advice for choosing the right person to assist you.

Financial foundations for the new dentist
A special issue of Dental Practice Success

Dentists need to have a financial plan that ensures they realistically manage debt without sacrificing quality of life and set themselves up for future professional and personal success. This special issue of Dental Practice Success can help with budgeting and saving, student loans, practice loans and more.

Is the mentorship-to-ownership path right for your practice?
by Suzanne Ebert, D.D.S.

No matter what the reason, you’re ready to retire. But you don’t want to leave your patients in the lurch. And you don’t quite want to sell, not yet. You might need the health insurance until you qualify for Medicare. Or maybe you still want to consult and train your replacement, but simply can’t do the hands-on work any longer.


Staffing during a pandemic
by William van Dyk, D.D.S.

COVID-19 has changed many dental practices. It’s a different world that we must navigate. Here are a few recommendations for hiring and retaining staff that can help, and some general rules that work with or without a pandemic.

Infection control: Safeguarding your patients’ and practice’s health

In this special issue of Dental Practice Success, experts in infection control and business outline strategies and tactics to help protect patients, staff and dentists during this pandemic.

Keys to practice recovery
A special issue of Dental Practice Success

This special issue of Dental Practice Success features a variety of articles and resources with practical, insightful business advice for dentists facing a challenging practice environment.

E-book: The Ultimate Guide to Touchless Dental Communications

This free e-book, sponsored by Legwork, offers communication tips to reassure your patients about COVID-19 safety precautions and outlines how to digitize common office tasks for a safe, touchless experience.


E-book: How innovative technologies help dental practices thrive

Neal Patel, D.D.S., of Infinite Smiles in Powell, Ohio, was the first dentist in the world to adopt Dentsply Sirona’s new Axeos system that showcases advancements in image quality. This free e-book explores many ways to grow with technology.

E-book: Ideas on how to evaluate and implement new technology

This free e-book, sponsored by Rectangle Health, shows you exactly how Dr. Perry K. Tuneberg & Associates, of Rockford, Ill., evaluated, implemented and use new technology to improve its business operations.

5 smart features to improve the dental experience

This free white paper shows dentists how chairside milling can put them in full control of restorations. It also details new features in PrograMill One, from Ivoclar Vivadent, to efficiently mill esthetic IPS e.max CAD restorations for same-day dentistry.


The impact of COVID-19 on U.S. dental practices

To better understand the impact of COVID-19 on U.S. dental practices, the ADA Health Policy Institute conducts a biweekly poll on economic conditions during the pandemic. The latest wave of this poll, collecting data for the week of July 27, shows increases in patient volume and total collections compared to early June. HPI will continue to track data over time, every two weeks, in every state, to provide a real time snapshot of how the situation is unfolding. For the latest complete results, visit


Dental Practice Success (DPS) is a quarterly digital magazine the ADA produces in cooperation with the ADA Center for Professional Success. DPS features articles from experts with tips dentists need to maximize their business, their patient care and their satisfaction.