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Understanding the new normal

This is not the first time that a global pandemic threw dentists into a panic. In the late 1980s the revelation that a dentist with AIDS was reported to have transmitted HIV to a young patient in Florida caused great apprehension among the general population. At the time, exposure to the human immunodeficiency virus was considered a death sentence. If one dentist could pass the virus onto a patient, was visiting any dentist safe? As we look ahead to dentistry’s “new normal” in the era of a deadly respiratory pandemic, let’s remember a few things we learned from our last major deadly bloodborne pandemic.



The COVID-19 strategic recovery plan
by Dr. Roger P. Levin

Before COVID-19, the concept of strategic planning was typically focused on a five-year time horizon. Now an even more difficult question sits in front of us: “Where will we be in five MONTHS?” That question is more important than any other as it regards your practice. Where will you be in five months and how will you get there?

Collecting on past production NOW
by Leslie D. Icenogle

Most insurance carriers are not closing; in fact, some are easier to reach now owing to practices not being open. Take advantage of this time. Although production has slowed, it’s a great time to look at what is collectible now.

The effect of COVID-19 on cash flow: borrowing or withdrawing from your 401(k) plan
by Santo LoPorto

As a dentist, if you have a 401(k) plan at your practice and need some cash, you might be tempted to borrow or withdraw money from it. But keep in mind that the purpose of a 401(k) is to save for retirement. Take money out of it now, and you'll risk running out of money during retirement.


Best practices for paid advertising during the COVID-19 crisis
by Jay Levine

Since COVID-19, overall internet traffic has soard, making the management of your online presence more critical than ever to ensuring the continued vitality of your dental practice. A successful pay-per-click advertising strategy will allow you to boost your authority, find new patients and win the conversation.


Guide: 12 steps to an esthetic restoration

In this downloadable photo guide, Dr. Brian Gray documents the 12 steps of restoring an abfraction lesion on the facial of #11. The Tokuyama-sponsored guide walks dentists through the prep, placement, curing and polish during this procedure. Download the guide.

Hand hygiene for the dental team

For dental professionals, effective hand hygiene is critical for reducing the risk of transmitting organisms. Clean hands protect you and your patients. This article and accompanying video take you through the basics of hand hygiene.

ADA Member Advantage-endorsed companies respond to COVID-19 pandemic

During these uncertain times, there is a lot of anxiety and understandably some of that comes in the form of financial worries. ADA Member Advantage-endorsed companies that provide financial services have offered information for their customers and ADA members.

ADA Member Advantage-endorsed company, Lenovo, offers remote work and school solutions

Recent school cancellations and state orders to shelter in place may be putting a strain on some households sharing family computers. ADA Member Advantage advises that members are eligible for savings of up to 46% on select items from their endorsed technology provider, Lenovo, during a special sale on computers.


The impact of COVID-19 on U.S. dental practices

To better understand the impact of COVID-19 on U.S. dental practices, the ADA Health Policy Institute has initiated a biweekly poll on economic conditions during the pandemic. The latest wave of this poll, collecting data for the week of May 4, shows early signs of movement in a positive direction among dental practices as some states reopened. HPI will continue to track data over time, every two weeks, in every state, to provide a real time snapshot of how the situation is unfolding. For the latest complete results, visit


Dental Practice Success (DPS) is a quarterly digital magazine the ADA produces in cooperation with the ADA Center for Professional Success. DPS features articles from experts with tips dentists need to maximize their business, their patient care and their satisfaction.