Many prospective patients use online reviews as a way to evaluate potential healthcare providers — including dentists. In fact, 84% of the public trust online reviews to help them make decisions.
A survey by the ADA Health Policy Institute found that 88% of surveyed dentists reported receiving online patient reviews. Some dental practices encourage satisfied patients to submit online reviews. This approach can help market the practice and boost search engine rankings.
Make sure that you or someone on your staff consistently monitors the practice’s pages on major review sites so you’re aware of what’s been posted, good or bad, so you can decide whether (and if so, how) to respond.
When you respond, be mindful of how you do so. Strive to be professional, prompt — and private. After all, HIPAA as well as state privacy laws and ethical considerations can apply to online review sites. The same HPI survey found that 39% of dentists said they were unable to respond to reviews due to HIPAA regulations.
In this toolkit, you will find details to help you manage your online reputation — including online reviews — while maintaining patient privacy to comply with applicable laws such as HIPAA.