Whether or not to use social media is no longer the question in this digital age. The real question is how to use social media tools to increase patient growth or build a positive perception with patients and potential patients.
When used effectively, social media can have many of the benefits of word of mouth, just on a larger scale. On November 19th, 2015, Molly McAllister, Director of Search Engine Marketing for Protective Business and Health Systems, PBHS, led an hour-long webinar offering tips and strategies for marketing your practice to current and potential patients through Facebook.
This free webinar provided through the ADA Center for Professional Success and ADA Member Advantage, provided attendees with strategies to creating an authentic and positive impression, appropriately address negative reviews, and avoid pitfalls of sharing sensitive or private information.
The webinar was recorded and is now available for you to view below.
Please note the views expressed in the webinar do not necessarily reflect those of the ADA.